Book: Shoe Dog, Phil Knight

Shoe Dog: Building, Competing, and Creating with Purpose

What does it really mean to compete, to negotiate, to build culture—and to fail well? In this post, Phil Knight’s Shoe Dog offers an unfiltered look at work as play, business as craft, and ambition as something bigger than money.

The goal isn’t just to survive the game. It’s to create something that helps others live more fully.

Purchase: The Buyer’s Process

The Buyer’s Process The final step in the purchase process falls on the buyer making a purchase decision. The steps include:  Consideration Negotiation Purchase Consideration The buyer has now decided to consider your offer. At this stage, they will most likely review your proposal with the goal of gaining the alignment of other internal decision…