The Book of Elon: Company Building
What does it take to build a company that can do hard things well?
In The Book of Elon, Eric Jorgenson captures a philosophy of company building rooted in truth, engineering, intensity, and useful work. This post highlights ideas on frontline leadership, talent, simplicity, innovation, and the kind of culture required to build something excellent.
Build with rigor. Lead from the front.
The Book of Elon: Physics, Engineering, and Truth
What if better thinking starts by getting closer to what is true?
In The Book of Elon, Eric Jorgenson distills Elon Musk’s philosophy on first-principles thinking, engineering, and the discipline of building useful things. This post highlights a mindset shaped by physics, execution, and the relentless pursuit of better answers.
Think clearly. Build boldly. Stay grounded in truth.
The Book of Elon: Be Useful
What does it mean to measure your life by usefulness?
In The Book of Elon, Eric Jorgenson curates Elon Musk’s philosophy on building things that matter—creating more than you consume, working with intensity, and pushing toward a better future.
Be useful. Build something that matters.
Useful Not True: Choosing Beliefs That Work
In Useful Not True, Derek Sivers challenges the idea of objective certainty. Instead, he invites us to see beliefs as tools—mental models we adopt not because they’re true, but because they help us act, grow, and find peace.
This book is about intellectual humility, reframing reality, and choosing perspectives that serve your future self.
Truth may be uncertain. But usefulness is actionable.
Mindset (Part 2): Inside the Mindsets
Mindset shapes more than how you learn—it shapes how you live. In this post, Carol Dweck takes us deeper into the hidden forces behind effort, failure, ego, and identity. What happens when you stop trying to prove yourself and start trying to grow?
Success isn’t who you are. It’s who you are becoming.
Mindset (Part 1): The Mindsets
You’re not born smart—or stuck where you are. In this post, we explore Carol Dweck’s powerful idea that your abilities aren’t fixed, they’re built. Through effort, strategy, and the right mindset, your potential expands.
Grow into who you could be. Start with how you think.
Hell Yeah or No (Part 7): Saying Yes
Saying yes isn’t about chasing everything—it’s about choosing the right now. In this final post of the series, Derek Sivers explores what makes a great goal, how to find your passion, and why fear is often just excitement in disguise.
Say yes to what moves you. Right now.
Hell Yeah or No (Part 6): Fix Faulty Thinking
To grow, you don’t always need more—you sometimes need less. In this post, Derek Sivers challenges outdated beliefs, lazy thinking, and mental rigidity. It’s a call to unlearn, subtract, and move your mind in new directions.
Wisdom isn’t just knowing—it’s letting go.
Hell Yeah or No (Part 5): What’s Worth Doing
What if the best ideas are the ones you overlook? In this post, Derek Sivers’ insights challenge you to share your work, balance passion with practicality, and build a business when there’s real demand.
It’s about meaning, money, and momentum—on your terms.
Hell Yeah or No (Part 4): Change Perspective
Growth begins with humility—Learn to love being wrong, take full ownership of your life, and embrace randomness as a source of wonder. Inspired by Derek Sivers’ Hell Yeah or No, it’s a reminder that changing your view can change your life.
Perspective isn’t passive—it’s a decision.
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