Book: Getting Naked, Patrick Lencioni

Getting Naked: Build Loyalty Through Vulnerability

Trust isn’t earned through perfection—it’s earned through humility. In this post, Patrick Lencioni outlines the fears that keep service providers from being honest, generous, and human—and offers a radical path to deeper client loyalty.

Serve with truth. Lead with trust.

Growth: Building Customer Loyalty

In order to succeed in the long-run you must continuously grow your relationship with your customer. Growth only occurs when both parties increase their investment in each other; i.e. your customer buys more products and services from you and your organizations. The first step in growing a customer account is building customer loyalty. Customer loyalty…