How to Know a Person: The Art of Seeing Others
Seeing others clearly is the foundation of trust. In this post, David Brooks explores empathy, attention, and the quiet power of presence. It’s a guide to building deeper relationships—at work, at home, and within ourselves.
To know others, you must first learn to see.
Getting Naked: Build Loyalty Through Vulnerability
Trust isn’t earned through perfection—it’s earned through humility. In this post, Patrick Lencioni outlines the fears that keep service providers from being honest, generous, and human—and offers a radical path to deeper client loyalty.
Serve with truth. Lead with trust.
The second step in the research process is about discovering your target user’s needs and translating these into customer insights. — Needfinding Needfinding is the investigative process by which you uncover your customer’s needs. Empathy is the core value in the process of needs discovery. Only through empathy can you take on your customer’s perspective and understand both their expressed…
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