Book: Shoe Dog, Phil Knight

Shoe Dog: Building, Competing, and Creating with Purpose

What does it really mean to compete, to negotiate, to build culture—and to fail well? In this post, Phil Knight’s Shoe Dog offers an unfiltered look at work as play, business as craft, and ambition as something bigger than money.

The goal isn’t just to survive the game. It’s to create something that helps others live more fully.

Competition & Competitive Dynamics

Understanding how, where, and when to compete is like playing a game of chess. There is no one-size fits all strategy. The strongest players continuously adapt to each competitor’s moves; as well as take radical actions to redesign the playing field to their advantage.

Strategy 101

Asking the right questions, assessing the competitive environment, and continuously revisiting the assumptions and decisions behind your strategic direction to determine if a change or corrective actions are needed. This is at the core of defining and executing on a competitive strategy. In this 4-part series, I’ll cover the fundamentals of strategy and competition. Strategy…