Focus on Results (What > How)

A mentor of mine shared an interesting piece of advice on managing others. It went: “When managing others, focus on the results that you want done, not how you want the work done.” This piece of advice is useful for a number of reasons: It scopes your focus on tangible, business outcomes. It empowers your…

Project Life Cycle Phase 3: Execution

Project Execution is the effective allocation and coordination of resources to achieve the project objectives. The desired outcome of this phase is the creation and delivery of the project’s product, service, or business result. Read more to learn about effective project execution.

Project Management 101

Managing projects is a fundamental competency of any organization or enterprise in. The goal of this Project Management series is to provide you with the fundamentals to effectively manage projects and deliver on unique business objectives.

The Customer Life Cycle: Putting it all Together

The last series of posts tried  an in-depth perspective to the customer lifecycle process. If there’s anything I want you to take away, it’s this:  “Your relationship with your customer is the most important asset you have if you want to grow a sustainable recurring B2B SaaS business.” Organize your team, your processes, and your values around the…

Growth: Expanding Customer Accounts

In order to succeed in the long-run you must continuously grow your relationship with your customer. Growth only occurs when both parties increase their investment in each other; i.e. your customer buys more products and services from you and your organizations. Now that your customers are loyal to your brand and advocates of your company’s…

Growth: Building Customer Advocacy

In order to succeed in the long-run you must continuously grow your relationship with your customer. Growth only occurs when both parties increase their investment in each other; i.e. your customer buys more products and services from you and your organizations. The goal of customer advocacy is to empower your customers to become ambassadors for…

Growth: Building Customer Loyalty

In order to succeed in the long-run you must continuously grow your relationship with your customer. Growth only occurs when both parties increase their investment in each other; i.e. your customer buys more products and services from you and your organizations. The first step in growing a customer account is building customer loyalty. Customer loyalty…