The Book of Elon: Company Building
What does it take to build a company that can do hard things well?
In The Book of Elon, Eric Jorgenson captures a philosophy of company building rooted in truth, engineering, intensity, and useful work. This post highlights ideas on frontline leadership, talent, simplicity, innovation, and the kind of culture required to build something excellent.
Build with rigor. Lead from the front.
The Book of Elon: Physics, Engineering, and Truth
What if better thinking starts by getting closer to what is true?
In The Book of Elon, Eric Jorgenson distills Elon Musk’s philosophy on first-principles thinking, engineering, and the discipline of building useful things. This post highlights a mindset shaped by physics, execution, and the relentless pursuit of better answers.
Think clearly. Build boldly. Stay grounded in truth.
The Book of Elon: Be Useful
What does it mean to measure your life by usefulness?
In The Book of Elon, Eric Jorgenson curates Elon Musk’s philosophy on building things that matter—creating more than you consume, working with intensity, and pushing toward a better future.
Be useful. Build something that matters.
Useful Not True: Choosing Beliefs That Work
In Useful Not True, Derek Sivers challenges the idea of objective certainty. Instead, he invites us to see beliefs as tools—mental models we adopt not because they’re true, but because they help us act, grow, and find peace.
This book is about intellectual humility, reframing reality, and choosing perspectives that serve your future self.
Truth may be uncertain. But usefulness is actionable.
Anything You Want: Build Your Perfect World
In Anything You Want, Derek Sivers shares lessons from building CD Baby into a customer-obsessed, unconventional company. It’s a manifesto for designing work around happiness, creativity, and personal philosophy.
Build the business that builds the life you want.
Shoe Dog: Building, Competing, and Creating with Purpose
What does it really mean to compete, to negotiate, to build culture—and to fail well? In this post, Phil Knight’s Shoe Dog offers an unfiltered look at work as play, business as craft, and ambition as something bigger than money.
The goal isn’t just to survive the game. It’s to create something that helps others live more fully.
How to Know a Person: The Art of Seeing Others
Seeing others clearly is the foundation of trust. In this post, David Brooks explores empathy, attention, and the quiet power of presence. It’s a guide to building deeper relationships—at work, at home, and within ourselves.
To know others, you must first learn to see.
Amp It Up: Raise the Standards, Pick Up the Pace
Excellence is a choice—and so is intensity. In this post, Frank Slootman shares a bold blueprint for leaders who want to build urgency, sharpen focus, and align their teams for speed, clarity, and impact.
What happens when you stop playing defense and start pushing harder?
Getting Naked: Build Loyalty Through Vulnerability
Trust isn’t earned through perfection—it’s earned through humility. In this post, Patrick Lencioni outlines the fears that keep service providers from being honest, generous, and human—and offers a radical path to deeper client loyalty.
Serve with truth. Lead with trust.
The Almanack of Naval Ravikant: Saving Yourself
True freedom starts within. In this post, Naval Ravikant shares lessons on clarity, self‑care, meditation, and the courage to walk your own path. It’s a guide to shedding expectations, mastering your mind, and choosing the life only you can live.
The hardest part isn’t doing what you want—it’s knowing what you want.
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